About Us

The Eleven Edge difference

We don’t take commissions. That’s right, no commissions or ongoing percentage fees. Unlike many other financial advisers, we sit on your side of the fence and give financial advice based on what is best for you. 

How is this different to other financial advisers?

Many financial advisers pocket a commission or an ongoing percentage cut if they sign you up for particular financial products. We only accept payment for our services directly from you, so you can trust that we’re in your corner.  It’s that simple.

What you can expect

When you choose Eleven Edge, you can expect:

  • Expert financial advice that is tailored to your needs 
  • Honest and open communication that makes sense to you
  • A professional adviser who puts you at ease every step of the way
  • Personal commitment to helping you achieve long term financial wellbeing

Our people

The Eleven Edge team is led by our founder and Director, Danny Xi.

Danny Xi

Danny Xi
Principal Adviser CFP®

Danny has over 26 years experience in delivering quality financial advice and is recognised as a Certified Financial Planner – the highest professional designation awarded by the Financial Planning Association of Australia. Danny is passionate about:

  • Helping people achieve financial wellbeing – from young couples struggling with debt to business owners seeking to grow their wealth
  • Empowering people to make better decisions about their money
  • Providing financial advice that makes sense and is easy to understand.
  • Pursuing a new way of doing business in financial planning, Danny is leading by example with Eleven Edge’s ‘no commissions’ policy. 

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Danny Xi

Don Nguyen
Senior Adviser GradDipFP, SSA®

Don has over 10 years of corporate experience in delivering quality financial advice to his clients. 

Don holds a Graduate of Diploma of Financial Planning and has successfully completed his professional pathway, meeting the requirements of the new Professional Standard for Advisers.

Presently, Don is actively pursuing the completion of his Master of Financial Planning, working towards obtaining the Certified Financial Planning status designation. Don is passionate about:

  • Helping retirees plan for their immediate and long-term needs
  • Providing a sensible approach with investments
  • Planning for the next generation to ensure generational wealth is maximised
  • Self-Managed Super Fund (SMSF) advice and structures

Outside of work:

  • Don leads an active lifestyle and can often be found engaging in outdoor activities such as cycling and hiking.
Danny Xi

Jess Wang
Client Service Manager

Jess provides full-time client services support to the business after moving away from the hospitality sector. Jess brings with her a wealth of experience in customer service and ability to 'learn' on the job. Jess is passionate about:

  • Making life easy for our clients in providing a friendly and helpful approach.
  • Servicing all our clients equally and getting the best outcome.
  • Perfecting the ultimate roasted coffee each morning for herself, team and our clients.

Outside of work:

  • Jess loves going for long walks and spending time with her nieces and nephews.
  • Taking her parents out on her days off.
Danny Xi

Rose Xi
Accounts Manager

Rose provides additional support to the business (every Thursday and Fridays) whilst dedicated to her full-time job in the medical profession. Rose is passionate about:

  • Listening to our clients' needs and providing them solutions when it comes to handling administration
  • Building trust and maintaining good ongoing relationship between advice and people
  • Family & maintaining a healthy lifestyle
  • Education and continuous improvement for young and old
Danny Xi


Anthony began his journey into the financial planning industry after completing work experience in the field, where he developed a strong interest in pursuing a career aligned with his long‑term aspirations.

  • He values the industry for its healthy work–life balance, hands‑on exposure to finance, and the opportunity to continue building his financial literacy.
  • Anthony also enjoys working alongside a supportive team that contributes to his ongoing professional and personal growth.
  • Guided by the philosophy Carpe Diem—seizing the day and making the most of the present, Anthony brings a positive mindset and enthusiasm to everything he does.
  • Outside of work, Anthony is studying accounting at RMIT University. In his spare time, he enjoys spending time with friends, following sports, watching movies and TV shows, and gaming.

Our trusted network of professionals

We only work with the best people and are very proud to recommend the services of the following professionals. No referral or finder’s fees, just quality services from trusted professionals.

Eleven Edge Financial Planning Pty Ltd is Corporate Representative No. 437810 of Alliance Wealth Pty Ltd Australian Financial

Services Licence 449221 (ABN 93 161 647 007) Level 8, 309-315 George Street, Sydney NSW 2000  Tel: 1300 557 598

Version: 24 June 2025

Privacy Policy

Introduction
Centrepoint Alliance Limited and our representatives (financial advisers and mortgage brokers) are committed to protecting your personal information.

We apply the obligations contained in the Privacy Act and the Australian Privacy Principles to our practices for handling personal information.

This summary explains how we collect, use, hold and disclose your personal information. For further details, please refer to the full Centrepoint Alliance Limited Privacy Policy. 

Personal information that we collect and use
We collect and use personal information to enable us to provide financial and credit advice, products and services to you.

We generally obtain your consent before we collect your personal information (unless otherwise permitted by law) and we take reasonable steps to limit the collection of information to what is needed to provide our products and services.

In most instances, we collect your personal information from you through a data collection process, or through product applications. In some circumstances, we may collect your relevant health and medical information.

Some personal information may be collected automatically, whilst navigating through and interacting with the content of our websites and social media, as well as information on your device or computers (such as cookies).

You have the right to not to provide personal information, including about your identity. However, withholding information may impact on the quality and appropriateness of the advice and services we can provide. Further, in some circumstances, the law requires us to obtain and check details of identification documents. We may decline to provide services or advice if we feel we have insufficient information.

Handling your personal information
We take all reasonable precautions to protect the personal information we hold about you from misuse, interference and loss, and from unauthorised access, modification or disclosure. The information we collect may be stored either electronically such as on financial planning software or on secure servers. Paper files are maintained in secure offices or securely destroyed once digitized. We have a range of practices and policies in place to provide a robust security environment.

Personal information collected may also be used for direct marketing purposes to promote events, products or services that may be of relevance to you. Please contact us should you wish not to receive direct marketing.
Where personal information is no longer required, we take steps to de-identify or securely destroy the information.

Sharing your personal information
The most common examples of who we may share your personal information with are:
•  Centrepoint Alliance related companies
•  Financial product and credit product providers
•  Financial planning software providers
•  External service providers, such as technology service providers, paraplanning and administration services
•  Accountants, solicitors and other professionals you nominate

We may also disclose personal information to other individuals and companies where necessary to provide you with products and services or for our business operations. In some circumstances, we may be required by law to disclose your personal information to regulators, government agencies or law enforcement agencies.

Overseas disclosure of personal information
We may disclose your personal information to service providers who operate outside Australia including China and the Philippines. The purpose of such disclosure is to facilitate the provision of financial services including the preparation of financial advice documents.

Your adviser or broker may have their own outsourcing arrangements to countries other than those listed above. If so, they will disclose these arrangements separately to you.

All reasonable steps will be taken to ensure that offshore service providers comply with the Privacy Act.

Accessing and correcting personal information
You can request access to personal information we hold about you. A reasonable fee may apply depending on the information you request and how it is held. You may also ask for corrections to be made. Please contact your adviser, broker, or us for further information.

There may be circumstances where we refuse to correct or provide you with the information you request. In these situations, we will provide an explanation as to why.

How can you make a complaint?
We have formal processes to deal with any concerns related to the handling of your personal information. We will acknowledge your complaint within one business day or as soon as practicable. We will respond to complaints within 30 days. Some complex matters may require an extension to thoroughly investigate and resolve. If additional time is required, we will advise you in writing.

If you remain dissatisfied with our response, you have the right to lodge a complaint with an independent complaints handling entity, such as the Office of the Australian Information Commissioner Office of the Australian Information Commissioner or for issues about financial advice, investments or mortgage broking – the Australian Financial Complaints Authority. Refer to the full Centrepoint Alliance Limited Privacy Policy for their contact details.  

Centrepoint Alliance Privacy Officer
If you have any privacy-related questions or would like further information on Centrepoint Alliance privacy and information handling practices, please contact the Centrepoint Alliance Privacy Officer.

Mail          Level 13, Corporate Centre One, 2 Corporate Court, Bundall QLD 4217
Phone      1300 557 598
Email        privacy@cpal.com.au